In the end, is all this process-oriented work satisfying for its designers? Some of them say yes. "What you lose is overt self expression, but I gain something much richer by doing it this way," says Alexandre Hennen, a senior designer. "I get into somebody else's life and make it better."
Nicely put. From Masters of Collaboration: The 21st century design environment trades individual stars for teamwork uniting designers, engineers, anthropologists, and others.