Can't imagine a more effective way of explaining the situation.
Monday, April 27, 2009
Monday, February 23, 2009
Chest-high wall sockets?
Why in the world are these wall sockets so high?
Posted by
Eric
at
10:28 PM
5
comments
Labels: design
TED Talk: What do consumers really want?
Interesting. A couple of notes I made:
- Experiences > Services > Goods > Commodities
- Experiences are about Rendering the Authenticity
- Services are about Improving the Quality
- Goods are about Controlling the Costs
- Commodities are about Supplying the Availability
- Basic paradox: No one can have an inauthentic experience but no business can supply and authentic experience because all businesses are man-made objects.
- 4 possible states of authenticity (2x2 matrix):
- Real real: IS what it says it is, IS true to itself
- Fake fake: Is NOT what it says it is, is NOT true to itself.
- Real fake: IS what it says it is, is NOT true to itself
- Fake real: Is NOT what it says it is, IS true to itself
- The economic experience Starbucks has provided:
- Coffee beans as a commodity is $0.02 to $0.04 cents a cup.
- Roast it, grind it, make it available on a grocery shelf, now it's treated as a good at $0.10 to $0.15 cents per cup.
- Take that good, brew it somewhere, now it's a service and you get maybe $0.50 to $1.00 per cup.
- Surround the brewing of the coffee with ambiance of Starbucks and their authenticity, it's now an experience and you can charge $4.00 to $5.00 per cup.
- Summary for business people:
- Don't say you're authentic if you're not authentic.
- It's easier to be authentic if you don't say you're authentic.
- If you say you're authentic, you better be authentic.
- Summary for the consumers: Increasingly, what will make us happy is spending our time and our money satisfying our desire for authenticity.
Side note: Makes me a little happy that my functional group at work is called Experience Design.
Posted by
Eric
at
9:47 AM
0
comments
Labels: TED Talks, user experience
Tuesday, February 10, 2009
Wednesday, January 28, 2009
OS X Help Menu: Denied
Friday, January 16, 2009
Mystery iPhone Fingerprints
I noticed some fingerprints on my iPhone around the home button at the bottom. But also around and on the area where the earpiece is. I thought, "Weird."
Posted by
Eric
at
5:09 PM
1 comments
Thursday, December 18, 2008
Thoughtless Acts: Spray bottle hanger
Posted by
Eric
at
11:27 AM
0
comments
Labels: design, thoughtless acts
Tuesday, October 28, 2008
Sunday, October 19, 2008
Mark Dziersk on Design Thinking
Design in its most effective form is a process, an action, a verb, not a noun. A protocol for solving problems and discovering new opportunities. Techniques and tools differ, and their effectiveness is arguable, but the core of the process stays the same. It has taken years of slogging through 'design = high style' to bring us full circle to the simple truth about design thinking: that when used effectively, it can be the foundation for driving a brand or business forward. [article]
My favorite part:
[Design is a] protocol for solving problems and discovering new opportunities.
Historically, design has been treated as a downstream step in the development process--the point where designers, who have played no earlier role in the substantive work of innovation, come along and put a beautiful wrapper around the idea.
Now, however, rather than asking designers to make an already developed idea more attractive to consumers, companies are asking them to create ideas that better meet consumers' needs and desires. The former role is tactical, and results in limited value creation; the latter is strategic, and leads to dramatic new forms of revenue.
The simple truth about design thinking: when used effectively, it can be the foundation for driving a brand or a business forward.
Posted by
Eric
at
6:09 PM
2
comments
Wednesday, August 06, 2008
"Swans aren’t cuddly. They’re bitches."

Eric Spiekermann on the difficulty of designing numbers.
Posted by
Eric
at
8:01 PM
0
comments

