Friday, September 28, 2007

Focus on what won't change

The best business advice I’ve ever heard was this: “Focus on the things that won’t change.” Today and ten years from now people will still want simple things that work. Today and ten years from now people will still want fast software. Today and ten years from now people will still want fair prices. I don’t believe we’ll have a “I want complex, slow, and expensive products” revolution in 2017.


From a 37signals post, "The 5, 10, 20 year plan". The rest of the post is a very good and short read.