Monday, February 23, 2009

Chest-high wall sockets?

Why in the world are these wall sockets so high? 

One idea I had was that it was designed for standing desk but this is a conference room. Another idea was they reduced bending over or stooping to plug things in near the floor. Another idea I had was that to make cables running along the floor more conspicuous than if they laid flat on the ground. Makes me think of the motivations behind the MagSafe magnetic plug that detaches with force instead of yanking the whole machine.
Any ideas?

TED Talk: What do consumers really want?

Interesting. A couple of notes I made:

  • Experiences > Services > Goods > Commodities
    • Experiences are about Rendering the Authenticity
    • Services are about Improving the Quality
    • Goods are about Controlling the Costs
    • Commodities are about Supplying the Availability
  • Basic paradox: No one can have an inauthentic experience but no business can supply and authentic experience because all businesses are man-made objects.
  • 4 possible states of authenticity (2x2 matrix):
    1. Real real: IS what it says it is, IS true to itself
    2. Fake fake: Is NOT what it says it is, is NOT true to itself.
    3. Real fake: IS what it says it is, is NOT true to itself
    4. Fake real: Is NOT what it says it is, IS true to itself
  • The economic experience Starbucks has provided:
    • Coffee beans as a commodity is $0.02 to $0.04 cents a cup.
    • Roast it, grind it, make it available on a grocery shelf, now it's treated as a good at $0.10 to $0.15 cents per cup.
    • Take that good, brew it somewhere, now it's a service and you get maybe $0.50 to $1.00 per cup.
    • Surround the brewing of the coffee with ambiance of Starbucks and their authenticity, it's now an experience and you can charge $4.00 to $5.00 per cup.
  • Summary for business people:
    1. Don't say you're authentic if you're not authentic.
    2. It's easier to be authentic if you don't say you're authentic.
    3. If you say you're authentic, you better be authentic.
  • Summary for the consumers: Increasingly, what will make us happy is spending our time and our money satisfying our desire for authenticity.

Side note: Makes me a little happy that my functional group at work is called Experience Design.