Tuesday, June 30, 2009
Watch your head on this bench
Posted by
Eric
at
9:27 PM
0
comments
Labels: thoughtless acts
Friday, May 29, 2009
Wrench as handle
Posted by
Eric
at
10:48 AM
0
comments
Labels: thoughtless acts
Wednesday, May 20, 2009
Car armrest innovation? Scirocco R
Posted by
Eric
at
1:03 PM
1 comments
Monday, April 27, 2009
Monday, February 23, 2009
Chest-high wall sockets?
Why in the world are these wall sockets so high?
Posted by
Eric
at
10:28 PM
5
comments
Labels: design
TED Talk: What do consumers really want?
Interesting. A couple of notes I made:
- Experiences > Services > Goods > Commodities
- Experiences are about Rendering the Authenticity
- Services are about Improving the Quality
- Goods are about Controlling the Costs
- Commodities are about Supplying the Availability
- Basic paradox: No one can have an inauthentic experience but no business can supply and authentic experience because all businesses are man-made objects.
- 4 possible states of authenticity (2x2 matrix):
- Real real: IS what it says it is, IS true to itself
- Fake fake: Is NOT what it says it is, is NOT true to itself.
- Real fake: IS what it says it is, is NOT true to itself
- Fake real: Is NOT what it says it is, IS true to itself
- The economic experience Starbucks has provided:
- Coffee beans as a commodity is $0.02 to $0.04 cents a cup.
- Roast it, grind it, make it available on a grocery shelf, now it's treated as a good at $0.10 to $0.15 cents per cup.
- Take that good, brew it somewhere, now it's a service and you get maybe $0.50 to $1.00 per cup.
- Surround the brewing of the coffee with ambiance of Starbucks and their authenticity, it's now an experience and you can charge $4.00 to $5.00 per cup.
- Summary for business people:
- Don't say you're authentic if you're not authentic.
- It's easier to be authentic if you don't say you're authentic.
- If you say you're authentic, you better be authentic.
- Summary for the consumers: Increasingly, what will make us happy is spending our time and our money satisfying our desire for authenticity.
Side note: Makes me a little happy that my functional group at work is called Experience Design.
Posted by
Eric
at
9:47 AM
0
comments
Labels: TED Talks, user experience
Tuesday, February 10, 2009
Wednesday, January 28, 2009
OS X Help Menu: Denied
Friday, January 16, 2009
Mystery iPhone Fingerprints
I noticed some fingerprints on my iPhone around the home button at the bottom. But also around and on the area where the earpiece is. I thought, "Weird."
Posted by
Eric
at
5:09 PM
1 comments
Thursday, December 18, 2008
Thoughtless Acts: Spray bottle hanger
Posted by
Eric
at
11:27 AM
0
comments
Labels: design, thoughtless acts