I find it particularly enjoyable to read entrepreneur and startup stories. Of course, mainly stories with good outcomes get circulated but I enjoy a quality about them that is reminiscent of any classic hero story formula. The great thing is that you as a reader might have real-world connection to aspects of the story either through similar experiences or because you know their product or industry.
For example, I think a big part of what would make reading the Google story interesting is the fact that it's something you use and know about and you could become aware of how it came to be. Then again, I'm an absolute documentary nut and I don't read much fiction.
I stumbled across this book while browsing the web, Founders At Work: Stories of Startups' Early Days. The quotes are pretty interesting and I enjoy that the page numbers are cited, giving a sense of how the book might be paced and the range of variety.
I think I'll pick up a copy at some point and I hope that it will differ from other startup story books by presenting an interesting cross-section of startup lore as opposed to one profile that is drawn out for longer than necessary.