Saturday, May 05, 2007

Chris Bangle On Love and Trust… In Design


This video is great and I hope many people watch it. The talk is not only eye-opening in content but also in delivery. While BMW designer Chris Bangle illustrates the way designers work and the love they have for it and each other, I found myself wondering about all the things he didn't mention that would normally be mentioned in a story like this. How did they gather data? How did they negotiate things? Who was on the team? What happened to the engineers? And so on…

In the end, I realize that his choices regarding omission and inclusion of content were challenging me to think above all the methods and technicalities of design and think about what it means to be a designer. Bangle's mental provocation will be buzzing in my head for some time to come…

1 comment:

alxart said...

Thanks for posting that! It was great to hear someone talk about car design in that way, and just on ART in relationships in general.