Sunday, July 08, 2007

Philips Is For Sure Cool

In the BusinessWeek article Case Study: Philips' Norelco, it's demonstrated that Philips is a cool company that knows how to focus on the user. I always suspected Philips to be a cool company to design for (I keep a list of companies where I think it would be cool to do design work) .

The article has 4 headings: The Problem, a call for solutions; The Research, contextual inquiry (watch them!); Prototyping, where engineers, designers, and business strategists dream and build; Marketing, product positioning based on user needs and worldviews. Awesome! Staying empathetic, collaboratively working through solutions, sticking close to the data.

And yes, Chinese men aren't usually very hairy. Philips will consider launching a double-headed razor for China instead of triple-headed razor. Kinda funny.

1 comment:

Kelly said...

That's really funny, after checking out the business week site I found the Philips story and ordered a Norelco shaver. Just got it today.