Tuesday, November 24, 2009

IDEO's Tim Brown: Asking the right question

Highlight from interview with IDEO President & CEO Tim Brown where he emphasizes the importance of asking the right question when doing research. I like this reminder that it's of the utmost importance to bring an active, listening mind when doing product research. How many interviews wasted due to aimlessly following test/interview scripts, or not giving the team a chance to re-question assumed facts, or having weak or no follow-up questions, or simply thinking a ton of or quantitative questions will get us good data?

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